PURPLE APRICOT

An integrated communications agency, Purple Apricot brings together a powerful mix of advertising, marketing and public relations experience to provide each of its clients with a tailor-made communications strategy that meets their individual needs.

A long list of satisfied clients, many of whom have worked with Purple Apricot for an extended period of time, attests to the agency’s ability to deliver consistently, across the fields of traditional marketing, advertising and public relations strategies, as well as specialist areas, such as multimedia, Internet and graphic design services and digital communication strategies.

Relevant and strategic media coverage is fundamental in today’s competitive business environment, and can provide an authentic and cost-effective communications channel. With this understanding, Purple Apricot has, over the years, developed an extensive network of press contacts and many solid relationships.

The agency has built a reputation for well-written, newsworthy press releases and technical articles, and is well placed to assist organisations in projecting a positive media image. The agency offers media skills training and workshops that cover a range of areas, including needs analysis, basic media training course, crisis communication and understanding press releases. This training aims to help business people to supplement their technical expertise with a basic understanding of the media and what it can do for them, which will enable them to utilise it to their best advantage.

Other services offered include the preparation, development and distribution of press releases and web content; monitoring published matter; organising launches, seminars, conferences, open-days and team development programmes; as well as co-coordinating exhibition stands, functions and market research.